Privacy policy

Last updated: 5/12/2026

What Information We Collect

When you visit our website or place an order, we collect:

  • Contact information: name, email address, phone number
  • Shipping address
  • Payment information (processed securely through Shopify; we don't store your full credit card details)
  • Order history and purchase details

If you sign up for our email newsletter, we collect your email address.

When you browse our website, we and our analytics and advertising partners also automatically collect:

  • Pages you view and products you interact with (view, add to cart, purchase)
  • Your IP address, browser type, device information, and general location
  • Cookies and similar tracking identifiers

How We Use Your Information

We use your information to:

  • Process and fulfill your orders
  • Ship your pottery to you
  • Send order confirmations and shipping updates
  • Respond to your questions
  • Send newsletters if you've subscribed (you can unsubscribe anytime)
  • Understand how visitors use our website and improve the shopping experience
  • Measure the performance of our advertising on Facebook, Instagram, and other platforms

Who We Share Your Information With

We do not sell your personal information for money. We share your information only as necessary to run our business:

  • Shopify: Our website and store are powered by Shopify, which processes your information to enable our online store
  • Shipping carriers: We share your address with USPS, UPS, or other carriers to deliver your order
  • Payment processors: Your payment information is processed securely through Shopify's payment system
  • Meta Platforms (Facebook and Instagram): We use the Meta Pixel on our website to measure ad performance, show ads to people who have visited our site, and reach new customers with similar interests. See the "Meta Pixel and Advertising Analytics" section below for details
  • Legal requirements: We may disclose information if required by law or to protect our rights

Meta Pixel and Advertising Analytics

We use the Meta Pixel (also called the Facebook Pixel) on mudsage.com to help us understand how visitors interact with our store and to improve our advertising on Facebook and Instagram. The Meta Pixel is a tracking tool provided by Meta Platforms, Inc. ("Meta").

What the Meta Pixel collects. When you visit our site, the Meta Pixel may collect and share the following with Meta:

  • Pages you view on mudsage.com
  • Products you view, add to cart, or remove from cart
  • Purchases you complete, including order value and items purchased
  • Your IP address, browser type, device information, and general location
  • Cookie identifiers that may allow Meta to recognize you as a Facebook or Instagram user

Why we use it. This data helps us measure how well our ads perform, show ads to people who have visited our site, and reach new customers with interests similar to our existing buyers.

Who receives this data. Information collected by the Meta Pixel is shared with Meta Platforms, Inc., based in the United States. Meta processes this data under its own Privacy Policy and may combine it with other information it has about you.

Your choices. You have several ways to limit or opt out of Meta Pixel tracking:

  • Adjust your Meta ad preferences. If you have a Facebook or Instagram account, you can manage how Meta uses your data for ads in your account settings under "Ads" or "Ad Preferences."
  • Use browser controls. Most browsers let you block third-party cookies or enable "Do Not Track" requests in their privacy settings.
  • Install an ad or tracker blocker. Browser extensions such as uBlock Origin, Privacy Badger, or Ghostery can block the Meta Pixel from loading.
  • Opt out through industry tools. You can opt out of interest-based advertising from participating companies at the Digital Advertising Alliance (US) or the European Interactive Digital Advertising Alliance (EU).

Your Rights

You have the right to:

  • Access the personal information we have about you
  • Request that we correct or delete your information
  • Unsubscribe from our email newsletter at any time
  • Opt out of promotional communications
  • Opt out of the sharing of your personal information for targeted advertising (see the Meta Pixel section above for ways to do this)

Depending on where you live, you may have additional rights under state or regional privacy laws, including California's CCPA/CPRA. To exercise any of these rights, contact us at studio@mudsage.com.

Data Security

We take reasonable precautions to protect your information, but no internet transmission is completely secure. Your payment information is encrypted and processed through Shopify's secure payment system.

How Long We Keep Your Information

We keep your information as long as necessary to fulfill orders, comply with legal obligations, and maintain business records. If you'd like us to delete your information, contact us.

Shopify

Our store is hosted on Shopify Inc. They provide us with the online platform that allows us to sell our products to you. Your data is stored through Shopify's data storage, databases and the general Shopify application. Your data is stored on a secure server behind a firewall.

For more information on how Shopify uses your information, see Shopify's Privacy Policy at https://www.shopify.com/legal/privacy.

Changes to This Policy

We may update this privacy policy from time to time. We'll post any changes on this page and update the "Last updated" date.

Contact Us

If you have questions about this privacy policy or would like to exercise any of your rights under the policy, just contact us at: studio@mudsage.com